According to the Merriam Webster, digital media marketing is an advertising practice that uses digital media to promote a business or product. Digital media means electronic data stored in a digital format such as audio, video, images, text, etc., which may be transmitted over networks like the internet or stored on microfilms for viewing. According to the glossary, digital marketing is “a broad term that describes a number of different practices, but at its core can be used to refer to one of three basic models: direct marketing to potential customers over the telephone, direct marketing to customers who have accessed some type of digital service, or marketing over the web.” Digital media marketing therefore is basically all the three elements of marketing put together in one neat package.
The basic goal of digital media marketing is to create a need, an interest, and a need for the customer so they will then want to contact you in order to buy your product. The way that the digital media marketing is going to target the consumer is through their digital media channels like the internet, their mobile devices, and their television. It is also important that the consumer’s interests are not only met but exploited because the more interested a person is in your product, the more likely they are to buy it.
Another important feature of digital marketing is that it can incorporate social media platforms into the overall campaign. Social media channels like Facebook, Twitter, YouTube, etc., allow your customers to talk with you on a more personal level and help to bring more traffic to your website. Digital media marketing works great when you combine it with other types of marketing methods, or when you focus entirely on digital channels. In some cases, this would mean integrating your marketing with the platform of your choice, like a social media network like LinkedIn, or using mobile applications to reach a broader audience.