Social media marketing is a rapidly changing and evolving landscape, so it is important to keep the pace of the game. In fact, these days it is vital to your business survival that you not only pay attention to what is currently happening in the social media scene, but also to develop fresh strategies for social media marketing. Just as the name suggests, social media marketing (SMM) involves engaging your audience in online conversations and marketing your products and services to them. In this article, outline 11 key social media marketing tips especially for small companies.
The first of the social media marketing tips highlights the need for an engaging user experience. You need to get your audience engaged with your content. It does not matter if you are posting articles, photos, videos, or podcasts – the bottom line is to engage your audience in some way. This can be done through a variety of ways, but the easiest is to simply ask your audience to engage with you through a comment or interaction. For example, when you publish an article on your blog, invite your readers to “like” it or comment on it. Encourage them to provide you with their email address to sign up for future notifications or to submit any questions or concerns.
Another one of the social media marketing tips is related to Facebook and other platforms. Many businesses fail to take advantage of Facebook’s capability to drive large amounts of traffic to website. One way you can do this effectively is by making Facebook a part of your paid advertising campaign. As you probably know, Facebook has recently started offering advertisers the option to advertise on the platform in addition to traditional paid advertising. If you go this route, you will be able to reach a very targeted audience.