A definition of social media marketing may not be simple, since it is actually a blend of various Internet marketing strategies. It is a way of attracting customers through social networks. This marketing strategy has been increasingly used by businesses and marketers for various reasons. First, as an alternative to traditional marketing, it presents an opportunity to target the right audience at the right time – in real-time.
Unlike other Internet marketing methods, social media marketing definition concentrates on the idea of connecting with the potential customers in real-time. Social marketing has many layers and sub-topics, and each layer builds on the previous one. At the surface, social media marketing definition includes: building user relationships, sharing valuable information, providing a platform for interaction, and making it easy to find and add friends. In this aspect, social platforms such as Facebook, Twitter, LinkedIn, and Instagram provide a good platform for businesses to interact with potential and existing customers. This allows users to get immediate answers to their queries and express their opinions about the products and services.
There are other ways to define social media marketing definition, such as by referring to the content shared by users on these social platforms. Many marketers use different online tools to gather and analyze the data from these platforms. They then develop marketing campaigns based on the collected data. With this kind of marketing campaign, marketers aim to understand who uses social media to get online and who uses it to access products and services. This allows them to focus on potential customers who will most likely make purchasing decisions based on the recommendations made by these users.